Asahi Town, Shimoniikawa District, is located in the eastern part of Toyama Prefecture, bordering cities and towns in Nagano and Niigata Prefectures. With the Northern Alps as its backdrop, numerous rivers flow into the Sea of Japan. Thanks to its abundant natural environment, including mountains and the sea, Asahi Town, Shimoniikawa District, is dotted with numerous natural parks. In recent years, the town has seen improvements in living conditions, and major companies have built factories there, attracting many young people to return to their hometowns. The town has halted its yearly population decline, and is now revitalizing the region with a growing population, primarily among young people. Facing the Sea of Japan, Asahi Town boasts numerous beaches. Miyazaki Sakai Coast (Jade Coast) is a particularly popular spot for jade mining.