Miyoshi City, located in Tokushima Prefecture, merged with various other municipalities in 2006. As a major transportation hub, it serves as a center of economy, culture, and more. The region boasts abundant natural environments, including mountains and historical and cultural heritage sites. Record-breaking snowfall in winter attracts visitors from across Japan to its ski resorts. The region's symbols include heron trees, maples, and Japanese white jasmine. Major tourist attractions include Oboke, Mount Tsurugi, and Iya Kazurabashi Bridge, both rich in nature. Nishiiya Roadside Station, located near these attractions, sells local specialties.