Ishii Town, Myosa District, is adjacent to Tokushima City, and is growing as a commuter town for the city. Several rivers flow through Ishii Town, including the Yoshino River and the Jingu Irie River. There is also a 200-meter-high mountain called Mount Kinobe. Agriculture and commerce are thriving in the town. Suburban commercial facilities are located here, contributing to employment in the town. Fujimochi, a famous confectionery from the town, is known for its distinctive yuzu flavor. Town events include the Yumishi Lion Festival at Sansha Shrine, the Tokushima Marathon, and the Summer Festival, creating a lively atmosphere.