Ito City is located at the eastern edge of Shizuoka Prefecture. The south is dominated by rugged rocky coastlines, while the rest of the city is mostly hilly. The coastal and central areas have been developed as vacation homes, and the Izu Highlands are a popular tourist destination nationwide. The city's main industries are fishing and construction, with the fishing industry famous for its fresh fish and dried fish. The construction industry also has a high proportion of the city's workforce, with many construction workers. The city is home to numerous tourist attractions, including Izu Highlands, hot springs such as Ito Onsen and Usami Onsen, natural spots such as Mt. Omuroyama and Jogasaki Coast, and historical sites such as Butsugenji Temple and Renjakuji Temple, all of which attract many tourists.