Nagatoro Town in Chichibu County is surrounded by mountains such as Mt. Fudo and Mt. Jinmi, with the Arakawa River flowing through the middle of town. Tourism is the town's main industry. There is also industry and commerce. Tourist attractions include Nagatoro Gorge and the Saitama Prefectural Museum of Natural History. Nagatoro Gorge is a nationally designated scenic spot, and you can enjoy activities like river rafting and kayaking in the valley. There is also the Saitama Prefectural Museum of Natural History and natural ice. As tourism is the town's main industry, there are many souvenir shops within the town. During the autumn foliage season, Tsukiishi Momiji Park and other places are lit up, creating a fantastical sight.