Myoko City, Niigata Prefecture, was formed in 2005 through the merger of three municipalities, including Arai City. The city boasts magnificent natural scenery, seasonal changes, and numerous tourist attractions, including abundant hot springs and ski resorts. The "Lerch-san Curry Myoko Edition," featuring the nationally famous mascot "Lerch-san" on the packaging, is a popular specialty product. Naena Falls, which changes appearance with the seasons, is a renowned tourist spot in the city, attracting many visitors. The city has its own unique initiatives, particularly in the area of arts and culture, which take place in nature.