Mitsuke City, Niigata Prefecture, is located in the very center of Niigata Prefecture, and even the gas tanks in the city say, "This is the very center of Niigata." It has excellent transportation access, and in recent years, the city has become a vibrant place thanks to the influx of high-tech companies and other businesses. Because Mitsuke City is in the very center of Niigata Prefecture, it is also said to be the "navel" of the prefecture, and the "navel" in the name of the town station "Navel Mitsuke" means center or navel. Navel Mitsuke sells a Mitsuke specialty called "Milk Yokan," which is so popular that it sells out immediately after it is released. They also have a specialty called "Navel Ramen," which is a popular ramen that can only be enjoyed here.