Hiratsuka City has grown as a commercial city, maintaining a strong presence in the surrounding area to this day. It was designated a special city and was a post town on the Tokaido Highway. Hiratsuka is also actively developing roads. It was also quick to promote the construction of an overpass with the JR line. Thanks to its convenient access to the city center and a comfortable living environment, the city boasts a high rate of permanent residence. Tourist attractions include Hiratsuka Hachimangu Shrine and the Former Yokohama Rubber Hiratsuka Factory Memorial Museum. Festivals include the Shonan Hiratsuka Tanabata Festival and the Shonan Hiratsuka Fireworks Display. The Shonan Hirakata Tanabata Festival, one of the most popular Tanabata festivals in the Kanto region, attracts many visitors.