Satsumasendai City, a relatively new city established through a merger in 2004, is located in the northwestern part of the Satsuma Peninsula. It is a city brimming with natural attractions, including Ibenda Pond, a Ramsar Convention-registered wetland. Many companies have their headquarters in Satsumasendai, encompassing a wide range of industries, from IT and infrastructure to sake breweries. Famous tourist destinations include the islands of Koshikijima, Ibenda Pond, and hot springs such as Kawauchi Takagi Onsen, Ichihino Onsen, and Ibenda Onsen. Local specialties include seafood such as silver-ringed herring, dried young sardines, and eel, as well as agricultural products such as grapes, kumquats, and burdock. Festivals such as the Sendai Tug-of-War and the Sendai River Fireworks Festival are also popular, attracting many visitors, including local residents.