Moriya City flourished as a castle town around the 17th century. Today, it has a strong new town feel, with large-scale commercial facilities and industrial parks housing major companies. The area is also known for having one of the largest numbers of parks and promenades in the prefecture, and is attractive for its beautiful, lush cityscape. The city has established a Green City Development Agreement. The Moriya Half Marathon is held every February, attracting many participants. The Moriya Iris Festival is held at Shiki no Sato Park, where irises, irises, and Japanese irises bloom in full bloom, and a flea market and numerous events are held among the flowers. Local specialties include yogurt and spinach.