Sobetsu Town in Usu District hosts an international snowball fight tournament. International snowball fight tournaments are rare, making it one of the town's distinctive features. Sobetsu Town in Usu District is home to mountains such as Mount Usu, rivers, lakes and waterfalls such as Lake Toya. Tourism and agriculture are key industries in the town. It's also known for its many apple farms. Mount Showa-Shinzan, located within the town, has been designated a Special Natural Monument. Tourist attractions and events in the town include the Showa-Shinzan Bear Ranch, Lake Toya Sculpture Park, and the Showa-Shinzan Fire Festival. Traditional cultural traditions, such as the Kubonai Lion Dance and Naka-Toya Lion Dance, remain, and are beloved by townspeople and others.