Shiraoi Town, Shiraoi District, is home to Inkura Falls, which has been selected as one of Japan's 100 best waterfalls. In addition to this waterfall, there are other waterfalls called Shiraoi Falls and Shiraoi Falls. Shiraoi Town, Shiraoi District, is also a town with many mountains and rivers. The town's Important Intangible Folk Cultural Property is the Ainu Traditional Dance. Other Shiraoi Town cultural assets include the Ainu Living Tools Collection and the Tojohama Echigo Bon Odori Dance. Tourist attractions in the town include Shiraoi Onsen and Tojohama Onsen, and festivals include the Shiraoi Beef Festival and the Shiraoi Chep Festival. Ainu culture is cherished in this town, and it is also characterized by the large number of people with Ainu roots.