Obira Town, Rumoi District, was once a large coal-producing area, home to the Rumoi coalfield. Today, its main industries are coastal fishing and agriculture. While there are a variety of agricultural products, such as melons, sweet corn, and pumpkins, the town is particularly famous for its ivory melon, which is produced only in Obira Town, Rumoi District, within Hokkaido. Known nationwide as a premium melon, Obira Town, Rumoi District, is home to many beautiful beaches, attracting many tourists in the summer. Popular beaches include Onishikawa Twin Beach and Usuya Beach. Many people also camp at Boyodai Campground. Another popular experience facility, Yuyuso, allows visitors to experience Obira Town's rich nature and traditions.