Fukagawa City, located in the center of Hokkaido, is an area where rivers interact. Thanks to its abundant water resources, the city has revitalized its industry, centered on agriculture. The city places particular emphasis on rice farming, producing Fukagawa City's brand varieties, Kirara and Hoshino Yume. Other produce includes apples and cherries. Roadside Station Riceland Fukagawa is a popular tourist spot, where you can purchase not only rice but also fresh, locally grown vegetables. Fukagawa City is a region that has a deep love for locally produced products. The region is constantly striving to revitalize the region by maintaining a spirit of producing and consuming its own products. These ingredients are also used to create processed products.