The only neighboring municipality of Shinchi Town in Soma District in Fukushima Prefecture is Soma City, but it also borders Marumori Town and Yamamoto Town in Miyagi Prefecture. During the feudal era, Shinchi Town in Soma District was part of the Sendai Domain. From a dialectology perspective, therefore, it is a Sendai dialect-speaking region. It is also part of the Sendai metropolitan area, and is sometimes said to function as a commuter town for the city. Tourist attractions include Tsurashihama Beach and Mount Karō, the latter of which is also listed as one of the 100 famous mountains of Utsukushima. Events include the Fukuda Twelve Kagura and the Ogawa Neighborhood Association Anko Jizo Bon Odori Festival.