During the Heisei era's great mergers, Yamatsuri Town in Higashishirakawa District made a strong declaration that it would not merge, which garnered significant media attention. The administrative reforms that accompanied this declaration are still ongoing. Yamatsuri Town in Higashishirakawa District borders cities and towns in Ibaraki Prefecture, and has strong ties with the northern part of the prefecture. Local specialties include yuzu and local sake. Tourist attractions include Yamatsuriyama Prefectural Natural Park and Refresh Furusato Land. With numerous spots dotted around the town where you can enjoy the autumn leaves, many people visit during the fall foliage season to take in the beautiful scenery.