Saijo City, home to Mount Ishizuchi, the highest peak in western Japan, is one of the regions in Ehime Prefecture. It boasts one of the largest areas in Ehime Prefecture. Facing the Seto Inland Sea, visitors can enjoy both the mountains and the sea. The city's main industry is rice paddy farming, which has fueled its economic development. In addition to rice farming, the city also produces melons, cabbage, and other agricultural products, and is also active in fishing. The city is actively working to revitalize the economy and the region through various initiatives. Visitors from all over Japan flock to spots like Kuni no Koarashiyama and Kumyoji's cherry blossoms. The Tanbara Tanabata Summer Festival, an annual event, boasts one of the largest scales in Ehime Prefecture.