Kumakogen Town, Kamiukena District, Ehime Prefecture, is located in the central part of the prefecture, bordering Matsuyama City, Seiyo City, and Kochi Prefecture. It is a highland area rich in nature, with mountains and rivers. Taking advantage of this highland environment, the town cultivates highland vegetables such as tomatoes, peppers, corn, and apples, and snow falls in the winter. Tourist attractions include the Kumakogen Town Kuma Art Museum, which exhibits Japanese Western-style paintings, calligraphy, and sculptures; the Kumakogen Hometown Family Travel Village, which offers cabins and a campground; and the Omogo Mountain Museum, where you can learn about the history and nature of Mount Ishizuchi. Rugby clubs and other teams often hold training camps here, which is why there are many guesthouses.