Toyota City, located almost in the center of Aichi Prefecture, is a vast city that accounts for approximately 18% of the prefecture's total area of 5,165.12 square kilometers. Famous as a car town and boasting one of the highest manufacturing shipment volumes in the country, the city is rapidly developing as a world-leading manufacturing hub. Toyota City's specialty products include wild yam, grown in rural areas such as the Asahi district, and gohei mochi, mashed rice skewered and dipped in miso sauce. There are numerous tourist attractions, including Matsudaira-go, the birthplace of the Matsudaira clan, and Toyota Kaikan, the Toyota Motor Corporation exhibition center. Recently, the city has also hosted Christmas matchmaking events and matchmaking projects, further increasing its vitality.